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Architecture of Identity   

MANDALA’s services are based upon a unique, field-tested methodology called the Architecture of Identity – a proprietary approach that helps organizations shape corporate positioning, drive strategy and effectively communicate their story to the people that matter.

Developed over 20 years working with start-ups, mid-cap companies and multi-national corporations, the Architecture of Identity helps companies understand the eight core forces shaping their brand -- where they’re strong; where they’re weak. 

VISION

POSITIONING

VALUES

RELEVANCE

SUPERIORITY

TEAM

ECOSYSTEM

SUSTAINABILITY